To re-imagine and re train the entire sales force of RBI - under a project name Renaissance. The challenge was that, previously, they would approach prospects with a single product sale objective - and the results tended to be binary. They would either make a sale or they wouldn't The purpose of the training, which rolled out across every division and title of RBI, was two-fold. Firstly, to drive new account acquisition and secondly, to achieve increased product penetration into new and existing accounts. By training sales people to uncover customer needs and requirements before recommending products we improved new account wins and multiple product uptake. I invented tools to help the sales team visualise the buyer's requirements and match them to product attributes. The project was an outstanding success, helping the business to transform their sales approach.