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MARKET RESEARCH PROCESS, ULDRIC COROY RODRIGUEZ - Coggle Diagram
MARKET RESEARCH PROCESS
Discovery and definition of the problem
Discovery of the problem
Investigative Tactic Selection
Secundary data
Pilot study
Survey on experiences
Definitión of the problem
Case study
Design of the investigation
Method selection
Survey, interview, questionnaire
Experiment: laboraty, field
Secondary data study
Observation
Data collection
Field data collection
Analysis and processing
Data coding and editing
Data processing
Report and conclusions
Interpretation
Report
Sampling
Sample Desing Selection
Probability
Improbability
DEFINE THE PROBLEM AND OBJETIVES OF THE REARCH
DEVELO THE RESEARCH PLAN TO OBTAIN INFORMATION
IMPLEMENT THR RESEARCH PLAN, OBTAIN AND ANALYZE THE DATA
INTERPRET AND REPOR FINDINGS
ULDRIC COROY RODRIGUEZ