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INNKKA - 5 elements of nature, image - Coggle Diagram
INNKKA - 5 elements of nature
Brand's Promise
Promising a classy and satisfied feel for tier 2 and 3 cities
Brand's DNA
Feeling ecstatic after visitng the location
feeling premium
Brands tagline - Intimate spaces at exotic locations
Economical Benefit
Feeling of paisa vasool
Emotional Benefit
Privacy and Intimate
Reprsenting them in 5 elements
Functional Benefit
Every requirement is met
Attitudinal Benefit
Premium Feeling
Target Audience
Tier 2 and Ter 3 cities - but also people who want to have an intimate event at exotic places from INNKKA
Brand Voice
Organic, simple and elegant
elegant geometric shapes of the elements
Brand color
Nature as a backdrop
leaf in geometric shape
Wildflowers
Earthy Colous
Primary Marketing message - Intimate spaces at exotic locations
Smaller group of people
simple line art
USP
Not over crowding - small groups, special occasions, no overlapping events
Mandala
