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Fundraising Process # her own project (MarkeetEX) # - Coggle Diagram
Fundraising Process # her own project (MarkeetEX) #
What is fundraising ?
3 to 6 meetings per day
Ask for advice get money
ask for advice
ask for help
you should be coachable
to be good listener
pitch deck
legal paper
covertinable notes
Get your things together
Know your terms
Have your legal docs ready
Set up HelloSign
Decks ( you will have multiple)
Update your AL Profile ( or get it ready for launch)
Have your wiring instructions
Draft ready - to - go emails
Data Room
ip ( everything should be ready
Value
Different deck pitch depends on the investors
Never share the names of the investors
nda ( never ask to early )
is the investor interested - the size of market
kiss + safe contract - Oman - KSA - Dubai (convertible note )
It's easier to find a new investor than to change their mind .
Pro Tips
What is the elephant in the room?
Google the person
Don't send your deck ahead of time
craft your intro email like a one - pager
Leverage othervfounders
get a PR plan or speaking schedule set-up
Don't share the names of other investors
Say no to special request
What next ?
Get your into email ready
Pick a start date
Schedule 20 advice pitches
-Over view - #
Purpose - overview - traction - market - problem - solution - bm - financial - people ( team and more) - competitive landscape - what you need (money etc)
We track eye movements on mobile devices (Over view ) @ Short sentence
Traction
absolute value - one or a few slides on traction - Graphs > Single number - Growth > Absloyte value ( Early on) - Consumer app : Active users > Users > Downloads - Enterprise apps : Revenue > active users > users - Show retention and usage number if you can ( ie 85 % are 25 min a month ) - Partnerships also valuable here ( if relevant) ( show logs of partners).
Market = nesh
SAM = Served available market
Not TAM = TOTAL available market
Problem
What problem do you solve.
example person can be helpful
How does it get done now ( without you) ?
Business model
Cost of acquisition
cost of good sold (infrastructure)
Conversion rate , pricing and revenue generated per x
Keep it simple
Investment
list who have already closed with
General terms for the investment ( equity or note etc)
Often you do not put cap , save that for later , although they might ask.
how much do you want and how would you spend it