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PRICING STRATEGIES - Coggle Diagram
PRICING STRATEGIES
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- Price Discounts and Allowances
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- Mark-up/ Cost plus pricing
- Full cost/ Absorption pricing
- Marginal/ Incremental Pricing
- Break Even Pricing/ No Profit
- Rate of Return/ Target Pricing
- CUSTOMER DEMAND ORIENTED PRICING
- Market Skimming/ Skim the cream
- Penetration pricing: Low pricing strategy
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- COMPETITION ORIENTED PRICING
- Right Pricing/ Going Rate Pricing
- Market Plus (above the market)/ Premium Pricing
- Market Minus (below the market)/ Discount Pricing
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