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MARKETING - Coggle Diagram
MARKETING
DEFINITION
DIRECTS THE FLOW OF GOODS AND SERVICES FROM PRODUCERS TO CONSUMERS
PRODUCERS MUST BE ABLE TO COMMUNICATE ABOUT WHAT THEY OFFER
DIFFERENCE BETWEEN
GOOD TANGIBILITY
ARE TANGIBLE SUCH AS FOOD, CLOTHES, OR CARS
SERVICES ARE INTANGIBILITY
THE SERVICE IS A PERFORMANCE THAT DOES NOT PRODUCE A (GOOD) OWNERSHIP:
SERVICES CANT'BE
SEEN
TASTED
FELT
HEARD
SMELLED
BEFORE THEY ARE BOUGHT
THE MARKETING PROCESS
CONSISTS OF FOUR MAIN STEPS:
MARKET RESEARCH
TO IDENTIFY THE IDEAL CONSUMER
MARKETING-MIX
FOR PLANNING THE ACTIVITIES
MARKETING IMPLEMENTATION
MY APPLICATION
MARKETING CONTROL
TO CHACK THE ACHIEVEMEN OF THE OBJECTIVES
ORIGINS
STRATEGIES TO SELL MORE WERE USED EVER IN ANCIENT MESOPOTAMIA
WHERE STONE SEALS WERE ASSOCIATED TO THE PRODUCER'S IDENTITY
THE MARKETING MIX
IS A PLAN TO REACH CUSTOMERS IS MADE UP OF FOUR ELEMENTS
PRODUCT
PRICE
PLACE
PROMOTION
OVER TIME, THREE EXTENDED 'SERVICE MIX P'S' WERE ADDED:
PEOPLE
PHYSICAL EVIDENCE
PROCESSES