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Instasmile - Coggle Diagram
Instasmile
On page Audit
651 internal links that redirect ( see Inlinks Spreadsheet)
Lots of blog posts have links that redirect 186 links need updating
A lot of Tracking systems
Crazy Egg- 31k
Hotjar- better does more than clarity 56K
MS clarity free but does what hotjar does 24K
240 broken internal links pointing to external websites ( see spreadsheet)
78 Redirect chains need fixing See redirect chain report
Images
Credit card image on every page
credit card image needs shrinking
External backlinks US website
6K backlinks
But 1.7K backlinks currently broken
we need redirects put in place to fix 466 of these ( 100 URLs)
https://online.seranking.com/admin.backlink.reports.html#/backlinks/3028524
Backlinks UK website
https://online.seranking.com/admin.backlink.reports.html#/overview/3028525
1.3K backlinks
159 broken
37 worth fixing ( 19 urls)
US website has issues
Core web vitals
Issue on mobile with LCP
Home page content
this image also an issue
https://cdn11.bigcommerce.com/s-k4sm7fwqbp/images/stencil/original/image-manager/instasmile-an-alternative-to-square.png?t=1685017561
This image an issue- 1.2 MB!
https://cdn11.bigcommerce.com/s-k4sm7fwqbp/images/stencil/original/image-manager/satisfaction-guarantee-desktop-251023.png?t=1698229148
Black friday banner 3.4MB
https://cdn11.bigcommerce.com/s-k4sm7fwqbp/images/stencil/original/image-manager/us-mobile-banner-081123.png?t=1699448474
profile pictures could be a lot smaller
Squoosh
properly size images
https://cdn11.bigcommerce.com/s-k4sm7fwqbp/images/stencil/original/image-manager/us-payments-footer-070923.png
Drop in CTR
UK website doing great and showing growth