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story Telling, Target audience — make sure our persona features in every…
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Target audience — make sure our persona features in every story. We don’t have to describe it in detail. Ensure it has a clear name (e.g., “the frequent shopper”) and a link to more details where the whole persona is stored.
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:information_source: Why is it important? What impact is it having now on our business? What potential impact could it have on us in the future?
:information_source: If we don’t deal with this, what negative impacts might we expect?
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:information_source: Closing the story We understand the market and the root causes for the complication. We've put together a compelling hypothesis that we believe will solve the problem. This is where we ask everyone to come with us on this journey.