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COMPARING ADVERTS - Coggle Diagram

- - - - Women as a main character
      - She doesn't sit in the front of the car to show she doesn't need a man - main character is usually a damsel in distress which shows that they are going against stereotypes
      - She is very elegant which shows that she is polite and calm and that is what people should be like
  - - - If you want to be like her - buy this product
      - Target audience = white mothers in 1950s, lady on the advert is a women so shows that the target audience is women
      - A women is on the front cover and is the sonly person on the advert - this shows the representation of women
    - - The ethnicity in this advert is shown negatively
      - The women on the advert is white and the advert can be interpreted as racist as it says 'makes WHITES bright' which could be racially wrong
  - - - There are 8 women represented which is more than the men represented.
      - Main person/character is a woman rapper - stereotypically men
      - Women are in jobs that are stereotypically male dominated jobs.
      - They are all very independent - shown by themselves
    - - Talks about a lot of different jobs - different paying jobs, classes
      - Shows that anyone from any social class can donate blood and be a great representation for their culture
      - Underrepresented and need to help give blood to help other people in their race
      - Successful business women and politicians
    - - Entire storyline is about people of colour donating blood
      - Representing the potential jobs people of colour could have
      - Near the end the narrative flips to show the negative side of how black and asian people aren’t giving enough blood
      - Seeing the little % will make you want to donate blood to make you seem like a good person