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comparing media csps - Coggle Diagram
comparing media csps
represent
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ethnicity
Represents ethnicity throughout . it is a positive representation ,showing all the potential jobs people of colour can have. Represents the black Asian community.it flips from positive representation to negative representation by saying how they can improve.
gender
In the video they are represented well as they can have any job that they wish - in the first lines there is a list of jobs that she or others could be. This helps represent the women in the video
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age
There are different aged people which shows it doesn't matter what age you are still representing your age . lots of different ages are coming together. Age is also represented in this advert but the different age groups . like the choir who are all different ages but still come together to sing so are representing their ethnicity and age
class
Tells the story of different people with different jobs it tells us anyone from any social class can donate . talks about successful business women and polliticaions
galaxy 
gender
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she is shown as a more independent women as she gets in the back of the car instead of the front so she turns the man into a taxi instead of a hero who sweeps her away into the future
Audrey hepburn is usually the damsel in distress in the films instead the advert portrays her a women who is taking control . she is Showing she is is not a damsel she turns the man (saviour) into a chauffeur . they chose a actress from the 50s and 60s who is known for elegants ,quality and beauty to play this elegant (she gracefully gets out the bus no runs ) beautiful lady who takes contro
1950s/60s representation
They want people from this time period to feel nostalgia and feel like you have travel back in time .
brand image
The brand image created is that the product is luxurious , it is saying don't by the cheaper things like cotton fabric buy our product is it the best silky luxury chocolate
omo
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gender
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the lady facial expression is smiling saying she / women love to clean it also may suggest that if you use this product and clean you can look like her if you don't it can be disrespectful
comparison
all 3 media products represent women . galaxy and represent have a positive representation of women where as omo is more negative as it shows the stereotypes of women.
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