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LOGO DESIGN PROCESS, How to choose color for your logo if client not have,…
LOGO DESIGN PROCESS
PHASE 3
Understand the brief
PHASE 2
Highlight the main keywords
Research and mindmapping
PHASE 1
Moodboard creation
Logo preference
Typoography preference
Color preference
Moodboard Creation
Sketching
At least 10 concepts
Check which concept is aligning
With the brief
Test the concept
PHASE 4
Jump on Illustrator
Refine the concept
Create a final presentation
Completed
How to choose color for your logo if client not have
Do not use too light or dark colors
Choose the color according to their personality and values
Read the brief
Check what kind of message they are conveying
Choose it according to the industry type
How to choose the right typeface for your logo
Choose according to their personality and values
Read the brief
Customize the typeface
Check the message
Choose it according to the industry type