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Retail Food Branding (AT2) - Coggle Diagram
Retail Food Branding (AT2)
Due Date: Week17
choose your retail food company
Cafe
Research
Collect sample brand elements
Brain storm
Business name, Target audience, SMP
Thumbnails and feedback
Logo: 10
other: 2
Digital Production
Business card
90x55mm Standard size but can be customised
Menu
Customised
Logo style sheet
Mono break down
Typography
Brand/ style imagery
CMYK/RGB break dowm
Company Uniform
develop a polo/ T-shirt ( must feature the logo and a SMP)
Logo
CMYK, RGB & MONO
Finalisation
All Illustrator files & Photoshop files will be incorporated in Indesign and packaged for submission.
Technical Specifications
Logo: Saved as Adobe Illustrator .eps or ai file
Logo style sheet: Saved as Adobe PDF
Business Card: final Indesign file packaged, Press ready PDF file indicating bleed/ trim marks.
Menu: final indesign file packaged. Press ready PDF file indicating bleed/ trim marks.
Company Uniform: Final design complied in Adobe Photoshop mock up and saved as a PDF
Naming convention: Digital communication_AT2_Your_Name