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Sell Like Crazy - Coggle Diagram

- - - - Subject Line Length 1 to 20 Characters
        
        Asses The Terrain - See what emails your competitors are sending out.
    - - Tuesday, Thursday(If 2 a week), Wednesday (Usually 2nd best)
        
        Best times - 10/11am, 8pm-midnight, 2pm, 6am.
        
        A list of times with days is in the book.
  - - - Make your copy specific, imaginative.
        
        Tell them what to do - CTA.
- - - - If the offer and the guarantee don't keep the founder up at night, then they're not strong enough.
      - Anticipate and Overcome Objections
        
        Write down objections & how to overcome them.
    - - Rationale
        
        Put up the rationale behind the offer up in the light, to make it more believable.
      - Build Value
        
        Break the price down to per week/day, show how much value they get for that.
      - Pricing
        
        One low level price point, two high level price point up-sells
      - Payment Options
        
        Provide Payment Plans
      - Premiums
        
        These are free ad-ons
      - Power Guarantee
        
        Be specific - If you don't X in X we will give you your money back.
        
        It is the proof of your confidence to deliver.
        
        7 Steps to Creating a Power Guarantee
        
        Study the competition - What are others in your ind. using? Outside of it?
        
        Laser in On Your Strengths
        
        Be Specific
        
        Be specific on your promise and the benefits you're promising - Guarantee in detail what the satisfaction will look like and make it measurable.
        
        Choose a payback
        
        It shouldn't ideally cost you much, but have a high perceived value.
        
        Test, Measure & Refine.
        
        Put in Front & Center, in ads, landing pages etc.
        
        Give your guarantee a name.
      - Scarcity
- - - - After this, you need two or three major keywords or search phrases around your products & services.
        
        Halo Strategy
        
        Explore the places where your audience congregates, find the problems they're dealing with, and note down the most dominant feelings.
        
        Search query from google, bing.
        
        Answerthepublic.com
        
        Look at Facebook Groups, Subreddits & Pages in your Niche.
        
        All posts by owner, all posts by visitors, count of engagement for a post by owner and by type.
- - - - Be Specific - Hangs out on Facebook is broad, But Hangs out in Group on Facebook is specific.
        
        Influences where you should advertise, what, the tone of copy, vernacular to use.
      - Where does your dream customer get their information?
        
        "When Name is curious about a topic, the first place they go to is Platform on their device."
        
        What are their biggest frustrations & challenges?
        
        You have to empathize with the customer.
        
        What are their hopes, dreams & desires?
        
        Helps you paint a vivid picture of what it is like to use your product/service.
        
        What are their biggest fears?
        
        What are their deepest fears, things that keep them up at night?
        
        What is their preferred form of communication?
        
        Email? Text? Chat? Facebook Live? Etc.
        
        What phrases, exact language and vernacular do they use?
        
        2 more items...
- - - - The Copy Must be Enterntaining, and hopefully long form.
    - - Identify your dream customer's single most pervasive and persistent hair on fire problem - and offer them a single and most valuable solution.
        
        The headline must grab them and practically force them to read the material.
        
        Numbers
        
        "Shocking new report reveals the 5 things you must know about X"
        
        Create Irresistible Intrigue
        
        Use power words or add a twist/qualifier to the hook.
        
        Show What's In it for them
        
        Look at Timeless Headline Formulas in the Book Itself.
      - Headline Formula Found In Book
- - - - Buy Mode
        
        Google Ads & SEO
      - Awarness Stage
        
        IG, FB, IN, YT, GOOGLE
        
        BuzzSumo - For FB, Breaking News type of ads work best.
        
        Headline 12 to 18 words, 80 to 95 Chars.
      - Cold
        
        IG, FB, IN, YT, GOOGLE
  - - - Landing Page
        
        Sales Mechanism
        
        Automation
- - - - Basically using SPIN Selling.
      - Make them fill out a short survey before booking
        
        What is their why?
        
        Find and Agitate the problem
        
        Where do they want to go?
        
        Where would you want to be in 12 months?
        
        Help them paint a vivid picture of how exactly this would feel like.
- - - - Headline Catches Attention And Pulls Them In
      - Sub-Headline Restates What They're Getting
      - Bullet Points Which Build Curiosity