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Competitive Research - Coggle Diagram
Competitive Research
Vinted / Depop
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Discover brands, styles, rare pieces
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Second hand, circular fashion
Vinted and Depop are sustainable reselling platforms which allow customers to discover new brands and unique partywear pieces for a smaller price. Emphasising authenticity, individuality and creativity, the apps encourage engagement and community across users.
Urban Outfitters
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Urban Outfitters incorporates trend-driven fashion pieces with bohemian and streetwear elements. Their commitment to diversity and inclusivity broadens their consumer audience, allowing the brand to customise partywear collections and communicate their values accordingly.
ASOS
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Leveraging its online platform to reach extensive target markets, ASOS offers multiple brands and partywear edits to ensure distinguished preferences satisfy a vast variety of consumers, all whilst maintaining alertness to circulating trends.
Zara
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Zara’s partywear collections range from evening gowns to mini cocktail dresses and fashionable separates. Their omnichannel distribution approaches to online retail and strong online presence conveys their attentiveness to the current market and sociocultural climate.
Motel rocks
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Motel Rocks and Jaded London are UK-based retailers most known for their efforts to dictate micro-trends and utilise celebrity endorsements to widen audiences. Their products offer fun prints, trendy wardrobe pieces and eccentric partywear garments.
Bershka
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Demonstrating a keen awareness of fashion trends and ongoing fads, Bershka exists as an affordable high-street fashion brand, targeting teenage girls and younger women. Their quick responsiveness to trends means they align with the fast-fashion business model and lack sustainable values.
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