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Retail otimization strategies :fire: - Coggle Diagram
Retail otimization strategies :fire:
Discounts (KAs & finance)
Regular performance reviews
Provides an opportunity to track and evaluate the impact of discounts
Enables timely adjustments or modifications to the agreement if necessary
Strengthenes the partnership by maintaining open communication
Discounts optimization
Allows for agility in responding to changing market conditions
Demonstrates a commitment to the retailer's success
Ensures that discounts remain relevant and competitve in the market
Performance based discounts
Encourages retailers to actively promote and sell your products
Provides a measurable ROI for both parties
Discounts structuring
Clear understanding of the value provided by the discount
Enhances transparency and trust in the agreement
Ensures that discounts are tailored to specific products or categories
Clear communication
Reduces the risk of misunderstandings or disputes related to discounts
Facilitates transparency and accountability
Ensures that all parties have a common undrstanding of the agreement
Promotion (trade marketing, KAs, finance, planning & field)
Customer investment per brand & retailer
Targeted retailer
Allows for deeper relationships and better negotaition leverage with targeted retailers
Provides more resources to support yor products within selected retailers
Enables you to allocate marketing bgts more effectively
Targeted brand per retailer
Build strong partnerships with retailers who align with your brand
Increase your market share in retailer vs national market share
Enhance brand loyalty among customers of that retailer
Targeted tool per retailer
Increase the relevance and impact of your promotional efforts
Helps to adapt each retailer's unique market and customer base
Enhances the retailer's confidence in your partnership
Maximizes the ROI of marketing spend
In store activation
In NPDs or core business
Coupons
New customers by offering disc
Initial sales for newly launched products
Increase brand visibility by distributing coupons through various channels
Data & insights when customers redeem coupons
Competitive advantage
Theme promotions
Generate interest & and draw new customers with themed promotions
Keep existing customers engaged
Create buzz around new product launches
Promote seasonal sales
Create memorable and shareable experiences that boost brand awaereness
Sampling
Introduce new customers to your products
Reinforce customer loyalty
Allow customers to experience and provide feedback on new launches
Build brand awaereness by allowing potential customers to experience your products firsthand
Obtain product feedback and gauge customer preferences
Extra POS
Field -- > during promo periods, based on brand performance & interpersonal relationships, set up extra displays
Accounts -- > agreed extra displays in annual agrrement
Trade marketing -- > in collaboration with KAs, arranging extra displays during promo periods
Promotion planning and callendar
Ensures a coordinated and strategic approach to promotions
Helps to avoid overloading customers with too many promotions at once
Provides a clear roadmap for campaign execution
Clear messaging and value proposition
Captures customer attention and communicates the promotion's worth
Reduces confusion and enhances customer understanding
Encourages immediate action
Testing and optimization
Improves the effectiveness of promotions
Helps you to stay adaptable to changing customer preferences
Maximizes ROI by focusing resources on high performnig strategies
Performance analysis and ROI measurment
Provides insights into the success of individual campaigns
Guides decision making for future promotions
Ensures that resources are allocated to high impact activities
Assortment (KAs & trade marketing)
Efficient assortment
Maximizes waste and excess inventory by focusing on high demand products
Maximizes sales and revenue by strategically selecting products
Enhances the shopping experiece by offering a well curated selection of products
Share of shelf
Maximizes visibility
Influence purchase decisions, especially for impulse buys
Maintain competitve advantage within specific categories
Share of assortment :
Ensures a compehensive and varied product selection within category
Reduce the risk of losing customers to competitors with broader assortments
Sometimes increase the share of shelf space
Category management
Aligns your product assortment with the overall category strategy
Helps retailers and suppliers work together to drive category growth
Allows for data driven decisions on product assortment, pricing and promotions
Service (planner, field, trade marketing, marketing, KAs)
Demand forecasting (planner, trade marketing, marketing, KAs)
Reduce the risk of OOS or overstock situations
Product shelf life
Reduces returns
Increase product rotation
Ensures a consistent supply of products to retailers
Communication
Trade plan activation which change the demand
Enhance overall supply chain efficiency
Payment terms (KAs & finance)
Clear & transparent terms
Reduces misunderstandings and disputes related to payments
Establishes a foundation of trust and accountbility
Improves cash flow management
Incentives for early payments
Encourages prompt payment and cash flow optimization
Enhances retailer satisfaction
Creates win win scenario by promoting mutual benefits
Dispute resolution mechanisms
Minimize disruptions to the business relationship caused by payment disputes
Provides a structured process for resolving conflicts
Demonstrates a commintment to fair solutions
Regular communication
Builds a sense of partnership and transparency
Allows for early identification of potential payment issues
Enables collaborative solutions to address challenges