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Market Research - Coggle Diagram
Market Research
Primary Data
Information collected for the first time. Can be used for solving the particular problem under investigation
Survey Research
Directly interacting with people to obtain facts, opinions and attitudes
Interviews, Internet/Mobile Surveys, Online Panels
Exploratory Research
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Focus Groups, Executive Interviews
Questionnaire Design
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Open-ended questions, close-ended questions
Observation Research
Indirectly interacting with people to obtain facts, opinions and attitudes
People watching people, People watching activity, Machines watching people
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Experiments
Controlling for, and altering variables to whilst observing the effects of said changes
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Mobile Research
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Mobile surveys, Location-based invitations, QR codes, uploading images/videos
Secondary
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Internal Information
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It can include financial data, seasonal data, complaints about or appreciation of product offerings, and even the management information system that has manipulated the data in a new way
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External information
that has been gathered for other reasons and, as such, may not be relevant to the research task at hand
Government reports, statistical data
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The process of planning, collecting and analysing data relevant to a marketing decision(s)