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FROST BITES KARIPAP, IDENTIFY CUSTOMER PROBLEMS AND IDEAS, 3)Variety: We…
FROST BITES KARIPAP
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EMERGING TRENDS
- E-commerce and Delivery: Explore the potential of online sales and delivery services to meet the demand for convenient food solutions, especially in the current digital age.
- Health and Wellness: Consider incorporating healthier ingredients or offering gluten-free or vegan options to tap into the growing health-conscious consumer base.
PROBLEM SOLUTION FIT
2) Pilot Testing
Introduce a small batch to the market for a trial period and gather real-world feedback.
3) Iterate
Based on feedback, iterate on the recipe, packaging, or marketing strategy to better align with customer preferences.
1) Validation
Conduct surveys or focus groups to gather feedback on the concept and taste preferences.
COMPETITIVE ANALYSIS
Strengths:
1) High-quality ingredients for an authentic taste
2) Diverse flavor options, providing variety to customers
3) Strategic partnerships with local suppliers for fresh ingredients.
Weaknesses:
1) Limited brand recognition compared to established competitors
2) Distribution network may not to be as extensive intially
3) Initial production capacity constraints
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3)Variety: We embrace flavour diversity and offer a variety of intriguing options. We attempt to cater to a wide range of taste preferences, guaranteeing that there is a karipap to satisfy every hunger and fascinate every palate.
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1) Convenience: Our frozen karipap (curry puffs) are meticulously developed to give a hassle-free snack alternative that is excellent for both individuals and families. They provide the maximum convenience for busy lifestyles with minimal preparation time.
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2) Authentic Flavor: "Our product stands out because it stays true to the original, delicious taste you love. Each karipap is made with care, following family recipes passed down through the years. It's like taking a bite of tradition, reminding you of those homemade flavors you've always cherished."
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NAMA AHLI GROUP 4 :
1) SITI NUR SYAKINAH BINTI MOHD ANUAR (A22A1187)
2) NUR FARHANIM BINTI MAT DAUD (A22A1234)
3) SITI NOR SYAHIRAH BINTI HARUN (A22A1145)
4) NUR HAMIZAH BINTI ABDUL MALEK (A22A1258)
5) NUR KHAIRUNNISA BINTI SAIFUL KHAIRI (A22A0804)
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