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Using Social Media Campaign to Strengthen Gender Equality in Indonesian …
Using Social Media Campaign to Strengthen Gender Equality in Indonesian
Universities
What?
Research Questions
How do we design an effective solution to overcome gender inequality in universities across Indonesia?
How will we ensure that our campaign will have a lasting effect on our target audience?
Are university students aware of the problem of gender inequality in universities across Indonesia?
Proposed Solution
Designing a Social Media Campaign to Raise Awareness about Gender Inequality in Universities Across Indonesia
Main Problem
In Indonesia, gender inequality in educational institutions still happens behind closed doors.
Most institutes are not able to fully guarantee the safety of its’ female students since the majority of its’ male students tend to oversexualize women.
Why?
Why do we use social media campaign?
Campaign allows us to fight, take action, and make a movement towards a specific issue.
Able to reach a larger audience easily.
Why is this issue important?
The pursuit of gender equality within the halls of academia is a fundamental principles of justice and human rights.
Indonesian universities grapple with the complexities of gender dynamics, which may resulted in hierarchical classification system that is socially and culturally constructed, where there is polarization between genders that are more dominant than other genders.
How do we do our research?
Questionnaire
Google Form
Observation
Observing our research target in three different universities in Indonesia
Literature Study
News Articles
Journals
Focus Group Discussion (FGD)
Group discussion with the professional speakers or participants
Impacts of Gender Inequality in Indonesian Universities
Female students have a high possibility of developing psychological illnesses, such as anxiety disorder
Female students cannot focus in their studies resulting in a low and unsatisfactory grades
Female students feels afraid and cannot express their own opinions and beliefs
Female students feel inferior towards their male counterparts, causing a power dynamic to appear between university students.
Proposed Impacts from our campaign
Raising more awareness regarding gender inequality issues within Indonesian universities.
Helping the victims of gender inequality cases to stand by themselves.
Making Indonesian universities a safer place for women to pursue their studies.