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IMPACTS OF COMMERCIALISATION - Coggle Diagram
IMPACTS OF COMMERCIALISATION
impact on the performer
Advantages
receive high incomes
become house hold names e.g Messi
Disadvantages
pressured to perform when injured
controlled by sponsers
lack of privacy
paid for sucess
specialisation in a sport
impact on the sport
advantages
changes in scoring to make the game more exciting
competition format has changed to make fixtures more spectator friendly
improved technology has led to a more personal expereince for the spectator e.g. stump cam in cricket
increased in participation at all levels
more money invested into the sport as media outlets pay more and more for coverage
disadvnatages
breaks in play for advertising e.g the Super Bowl/NFL
timings of matches have been changed to suit the media e.g. premiership football kick off times
women's sport receives less coverage - less role models - less money to reinvest
impact on society
advantages
role models encouraging participation
raises profile of sport
provide capital for sporting improvements
disadvantages
encourages deviant behavior
encourages spectating over participating
rewards play/behaiour to suit marketing objectives
sponsorship - fast food and betting
people less likely to attend events in person
Super Bowl
brands
Budweiser
Coca - Cola
Doritos
GoDaddy
Master Lock
Tide
Halftime: Originally featuring marching bands, military drill teams, and even astronauts, it has since changed with the decades. At various times, performers have included Broadway singers, classic rock bands, and sensational pop star acts.
Stats
113 million people watch the Super Bowl
makes $14 billion every year
prices started just below $5,000 and went all the way up to around $36,000 for the most premium seats
food and beverages, game-related merchandise, other apparel, decorations and televisions. Food and beverages are the most popular purchases made by people who plan on watching the Super Bowl