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Total users of gaana - Coggle Diagram
Total users of gaana
premium subscribers
monthly,quarterly plan
Send them push notifications not too many and change their plans to higher tier
free trial plan of rupees 1 for a month
focus on them to convert and make them aware about the benefits of using gaana on car,mobile,desktop,hd quality,offline listening etc
higher tier plan of gaana plus like yearly
giving them access to more exclusive content like live concerts and shows
free users
desktop version
mobile version
car version
Total non users of gaana
know about the app or website but use other platforms
Dont know anything about gaana or other music streaming platform
desire to listen to songs but don't know how to use it or pay for the plan
have still not taken smartphone and remain using 2g phones
don't want to make payment due to frauds over internet fears
users who took the subscription but cancelled the plan
cancelled due to other music streaming apps
spotify
many affordable plan for all segments,book audio versions and podcasts
amazon prime music
bundled with amazon prime
apple music
better technologies like lossless audio and good amount of international songs
airtel wynk
bundled with airtel mobile and digital tv subscriptions
youtube music
major obstacle as competitor is that it is bundled with youtube premium
jio saavn
bundled with jio mobile and digital tv subscriptions
users who once used the free version but later uninstalled the app
reasons like different music apps or pirated versions
due to high usage of apk files,proxy websites and proxy torrent use
stopping piracy through lobbying with government for crackdowns and watermarking content
collaboration with creators
pay the creators well to remain on platform and make deals for exclusive streaming on gaana plus and later on free versions
Gaana music
other music labels partnership by striking better deals than competitors