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Netflix image, Future Developement, G2 (IBS3 Cathy, DFLL4 Evelyn, IBSM2…
Netflix
History
Founded on August 29,
1997
Mail-based rental business :email:(1997–2006)
Streaming media services :desktop_computer: (2007–2012)
Original content development :wrench:
(2013–2017)
International expansion :globe_with_meridians: (2017–2020)
Game production, end of DVDs
(2021–Now) :video_game: :check:
DVD-by-mail service stopped on September 29,
2023
:cd: :green_cross:
Original content programing:movie_camera:
(2011)
Representative works
First original production
House of Cards (2013)
Hits of the years
Stranger things (2016)
Squid Game (2021)
Emily in Paris (2020)
Light the Night 華燈初上(2022)
Mail-based
DVD rental business
Subscription fee :money_with_wings:
Netflix
DVDs :arrows_clockwise:
Flim makers
Costumers
Features
Different subscription plans= different rental limit
Mailing discs to home service
Self-decided returning time
Give it back to get a new one
Marketing Strategy VS
Disney+
Using data-driven, personalized, and customer-centric
Had around
247.2 million paid subscribers
worldwide
Disney+:150.2 million
Combined the outside-in models with the inside-out
Disney +
Difference
Target audience
Cartoon lover
Drama lover
Subscription Programs
User limit
:5️⃣
1 more item...
:7️⃣
1 more item...
Number of playlists
Movies 4000⬆️,TV programs 2000⬆️
Movies 1200⬆️,Video series16000⬆️
Original content
Disney,Marvel,Pixar movies
Movie & Drama
Partners
台灣大哥大
1 more item...
中華電信
1 more item...
Competitive dynamics
Parasite account
Basic with Ads
Subscription pricing
Similarities
Subscription model
Original content
OTT (Over-the-top media services)
Regularly interact on social networks with consumers
Strengthen brand equity
Exclusive access
to Pixar, Walt Disney Pictures, Star Wars, Marvel, and 21st Century Fox products🎤
Bonding and maintain loyalty
Used the outside-in Strategy of the New Market type
Try to view the market from the perspective of the consumer
Taking advantage of the universalization of internet access
To achieve low-cost-high volume
Reasons to choose Netflix
Platform
Meta
Instagram
Threads
Coupang
GoShare
Surfshark
Netflix :star:
1.Widely used by people (Popularity)
3.Provide diverse contents
2.Lower cost to watch TV series/ movies
4.Many original contents
Motivation
Analyze the current situation of Netflix
Improvements of the system
Curiosity as users
Interaction with Disney+
Goal/Purpose
Get to know the entertainment technology.
The representative firm on streaming platform
Physical/Online theater
Predict the future development
Emerge of the competitors
Pivot of the company
Co-opetition
Added value
Future Developement
System improvement
Clearer catagory
Enlarge subtitles& dubbing choices
Record searching services
Video quality
Virtual Reality
Global expansion
Reduction of limited works
Cooperation with local flim makers/companies
More rational subscription fee
Merged by Disney+
Community Engagement for Global
Criticality of Original Content
Series, Movies, Documentarie... etc
Globalization Story & Culture Sharing
Interactive Content with AI & Humanity
Courage to try new narrative forms, techniques and themes
Investing in new talents
Services in China
Copy right problems
Content restrictions
Political Factors
G2
IBS3 Cathy
DFLL4 Evelyn
IBSM2 Brianna
SDEI M2 Antony
Timeline
2023/5(U.S.,U.K.)
打擊共享帳號
第二季度增加600萬使用者
策略轉變
Netflix
Business model canva
VP
CR
CS
Young, tech-savvy users and anyone with digital connectivity
The recommendation system
Social media
Self-service through App
Film festivals
CH
Smart TVs, smartphones, laptops, tablets
KA
KP
Content owners
IP holders
Investors
Creation of original content
Negotiate with content providers
KR
Netflix-owned content
Licensed content
For users
:
1.Providing engaging digital content in convenient ways
2.Ad-free streaming content with a vast library of movies, TV shows, and original productions
3.Enhance users experience
For suppliers:
Increase visibility & Expand the market
💰
Cost
Content created
Payment processing fees
Customer service
Streaming delivery costs
Revenue
Subscription fees(Depend on subscription plan)
+Licensing revenues for Netflix-owned content in the future
Taiwan : NTD 270~390 per month
America:US $6.99 to $19.99 per month
Disney+
Business model canva
VP
CR
CS
All the ages of people.
Households with children, young adults, and adults
Emotional connections with customers
Social media
CH
Smart TVs, smartphones, laptops, tablets
KA
KP
PIXAR
MARVEL
STAR WARS
National Geographic
STAR
Creation of original content
Starting at a shallow price point than Netflix
KR
Online video library and video-on-demand service
For users
To deliver the greatest stories, movie and provide a good experiences for people of all ages and all in one place
For suppliers:
Increase visibility & Expand the market
💰
Cost
Platform development
Marketing and sales
Customer service
Revenue
Subscription fee for monthly and a yearly
Netflix & Disney+
Business model canva
VP
CR
CS
Young, tech-savvy users and anyone with digital connectivity
All the ages of people.
Households with children, young adults, and adults
The recommendation system
Film festivals
Self-service through App
Social media
CH
Smart TVs, smartphones, laptops, tablets
Smart TVs, smartphones, laptops, tablets
Emotional connections with customers
Social media
KA
KP
Content owners
IP holders
Investors
PIXAR
MARVEL
STAR WARS
National Geographic
STAR
Negotiate with content providers🤝
Creation of original content
KR
Netflix-owned content
Licensed content
Online video library and video-on-demand service
Starting at a shallow price point than Netflix
Creation of original content
For users
:
1.Providing engaging digital content in convenient ways
2.Ad-free streaming content with a vast library of movies, TV shows, and original productions
3.Enhance users experience
For suppliers:
Increase visibility & Expand the market
💰
Cost
Platform development
Marketing and sales
Customer service
Content created
Payment processing fees
Streaming delivery costs
Customer service
Revenue
Subscription fees(Depend on subscription plan)
+Licensing revenues for Netflix-owned content in the future
Subscription fee for monthly and a yearly
For users
To deliver the greatest stories, movies and provide a good experiences for people of all ages and all in one place
For suppliers:
Increase visibility & Expand the market
