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The consumer - Coggle Diagram
The consumer
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Government influence
Incentives
Encourage switching to electric vehicles,
low motor tax,
no minimum pricing of alcoholic drinks,
help to buy scheme,
grants for renewable energy
taxation + levies
Plastic bag levy,
disposable coffee cup levy,
changing VAT rates
Consumer behaviour
Influenced by:
Emotions,
senses,
Advertising /marketing
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economic good
has to be:
be Transferable
give Utility,
be Scarce,
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