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Argumentative Essay: Innovation is complex, uncertain, and almost…

- - - - Even the classic example of innovation, Apple, mainly derive its sucess from incremental improvements. The Iphone, dubbed the most profitable product line, is the result of a knowledge-based process. Enlarged screen size, smooth multi-touch interface, and minimalisitc design set up the initial unique selling propositions. However, incremental changes to components and different product modelling has successfully catered to varied customer needs (Gabriel 2021), which made the company one of the top innovation leaders. Notably, touchscreen has been discovered before the commercial success of Apple in 2007 (Woggon 2022), but the significance in the continuous learning process has granted Apple the mainstream, world-wide reputation as a tech-giant.
- - - - John Antioco, the CEO of this once largest movie provider in the 90s, was in a fierce argument with one of the investor, Carl Icahn. The company's innovation culture saw myriad shortcomings, as Antioco could not defend his proposal of digitization against Icahn. Consequently, the prohibitive physical storefront was bound to collapse as Netflix took hold of the streaming world.
        
        https://www.linkedin.com/pulse/what-blockbuster-can-teach-us-esdras-moraes/
      - Undeniably, the case of Blockbuster is deemed a "culture doom" also for its infectious demotivation influence. Once the top managers demonstrate fear of failure or fixed mindset, the lower-level employees follow the same routines and behaviors subconsciously, since core beliefs would look like "we know the way around here" manifestation. This makes ideas plummet and creativity wither.
      - Putting in an opposite scenario, if Antioco's proposal was enforced, then the situation would turn for the better. Reallocation of online resources, increases in motivation, and improvements in management practices would facilitate creativity among indivduals, which in turn feeds fresh ideas and organizational innovations. (Figure 1) Additionally, employees' creativity and organizational innovations are inherently interdependent, which makes it even more important to see people as leading agents that need managing. The many intricate aspects such as emotions, motivations, learning capacity, and teamwork all require a culture that nurtures and fosters.
  - - - Successful innovations require technical resources but more importantly, a mindful management that involves adaptation and sets of behavioral routines that cannot be copied (Tidd et al. 2007)
      - In terms of Amazon, we can clearly see the purposeful innovation types that took place in each life cycle. At the very beginning, Amazon thrived as an early entrant to online retailing with books, DVDs, and CDs as their main product offering
      - However, as the Internet grows exponentially, Amazon saw threats from many disruptive innovations and other online retailers such as eBay, Walmart, or BestBuy. While entering the mature and declining stages, Amazon decided to reinvent the business model by acquiring various SMEs and upgrading its retail dominance with Kindle, an e-reader which reshaped the book-selling industry. The success story stretched further with an array of products, namely Amazon Prime - a streaming platform and AWS - a cloud computing service. Together, Amazon succeeded in adding more products and services, while enhancing the current offering with customer-centric development.
        
        https://wedevs.com/blog/413420/amazon-success-story/
        
        https://maheshone.com/amazon-products-and-services/
      - Sadly, not every counterpart flourished victoriously like that of Amazon. Tiki, one of the early book retailer in Vietnam, also bore strong resemblance to initial business model of Amazon. The main offering at the beginning was books and electronic devices. In 2017 and 2020, it launched the guaranteed delivery services and fresh food shopping services. However, after fruitless attempts and years of financial losses, Tiki has proved that following a 'success recipe' alone is not enough. Some experts believe that cloud computing services may alleviate the hardship amidst a competitive market, yet other players have walked miles ahead the budding platform. As a result, successful innovations require in-depth understanding of assets and contexts surrounding the business.
        
        https://vir.com.vn/tiki-diversification-still-to-latch-onto-sustained-success-101604.html
        
        https://cafebiz.vn/4-lan-chet-hut-cua-tiki-va-loi-cam-ket-bang-moi-gia-khong-de-mat-thi-truong-viet-nam-20201214200113982.chn