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O-We water - Coggle Diagram
O-We water
Empathize
Personas
Personas of retailers
Empathy map
Potential company map
Overview and Explanation (Done)
Overview of the company
Names, main activities, major competitors, geographical location, strategies
Overview of the project
Business Canvas Model
Problems the company faces
Limited brand awareness: Lack of differences from competitors and weak positioning strategies.
Small market share
Ensure social impacts
Reduce retailers' dependence
Problem Analysis
5 WHYs and Fishbones
Stakeholder analysis (Done)
Related stake-holder of the problems
Customers: vulnerable households
Dominating competitors
Industry partners
Retailers and vendors
Key stakeholders
Industry partners (big and small size company)
Retailers