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06. WRITTEN COMMUNICATION, Written vs. oral, ROUTINES AND FORMULAE -…

- - - - Maxim of quantity
      - Maxim of relevance
      - Maxim of quality
      - Maxim of manner
      - Grice (1975)
    - - Cohesion
      - Coherence
      - Intentionality
      - Acceptability
      - Informativity
      - Situationality
      - Intertextuality
      - Beaugrande and Dressler (1981)
- - - - adjectives and adverbs
      - comparison, metaphor, simile
  - - - Examples → text books, glossaries, articles in sc. journals, correspondence
      - Language
        
        impersonal style
        
        technical terminology
        
        stative verbs
    - - Compare and contrast
      - Description
      - Cause and effect
      - Problem and solution
      - Sequence
    - - Visual information
      - Indexes
      - Citations
      - Layout
  - - - adverbs of manner
      - specialised vocabulary
      - imperatives
    - - list of tools/materials
      - sequence of steps
      - illustrations
  - - - Language
        
        Vocabulary → emotional connotations
        
        rhetorical devices → repetition, metaphores, similes...
      - Examples → advertisements, political speeches, opinion articles
    - - Body
      - Conclusion
      - Introduction
    - - Reason
      - Evidence
      - Counterclaim
      - Claim
      - Rebuttal
  - - - Purpose → entertain or inform
      - Examples → novels, poetry, drama, comics...
      - Linguistic characteristics
        
        past tenses
        
        adverbials of time and location
        
        direct and indirect speech
        
        descriptions
    - - Complication
      - Resolution
      - Setting
      - Evaluation
    - - Theme
      - Plot
      - Characters
      - Conflict
      - Setting
      - Point of view