In this line of work, honesty, integrity, and ethics play a huge part in being successful. A lot of people will say that marketers are just like salesman; they just want you to buy something. However, if I feel as if a company is promoting in an unjust way or lying to their customers, I don't want to be working for them. I want to work for a company that values honesty and ethics because then I know they are putting their best effort forward for themselves, their employees, and their customers.