Factors that could influence my purchase decisions

Personal Preference

Physiological Reasons

Economic Reasons

Cheaper (maybe not as good quality)

Influenced by others e.g. friends, family, peer pressure and advertisements

Colour

Environmental Reasons

Style

Where the product was made?

Quality

Durabitity

Cultural/Religious Reasons

Is the product sustainable for the environment?

Brand (a brand that is known for its quality)

Brand

The amount of money you have can limit your choices

Chose to buy a brand that is from were you are from over a brand from a different country.

What is the product made of?

If in your religion you cannot wear somthing then you might buy a product based on your needs

Legal Reasons

Purchase a product that meets the legal requirements e.g. a pool fence around a pool