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Future Fashion Fair - Coggle Diagram
Future Fashion Fair
Campaign Plan
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event to promote the survey; market stalls,
social channels; instagram,
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influencers; brett staniland, jen graham,
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Tagline
think consiously, wear fairly
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Strategy Statement
A collaboration with Glass Onion Vintage, sending pr packages to ethical influencers who will style the clothing while creating awareness with shocking opening statements, then leading into the persuasion of getting people to take part. traditional guerrilla marking with shocking images and stats getting consumers to take part. creating an educational podcast with guests every week discussing their lives and more ethical topics. Tiktok videos showing the process of the campaign ' day one of wear fair challange ' etc. Standing outside unis getting people to take part.
Implement a below the line marketing campaign targeting Gen Z consumers with a multi-faceted influencer campaign. Supported by
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