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BRAND - Coggle Diagram
BRAND
BRAND GIFTING / GWPS
Brand Book / Beauty in the Everyday Book
Journal
Tote bags
Candle snuffer
Wick Trimmer
Hand Cream Roller
Scarves
Refillable Atomisers
Artistic - ceramic collections /
Prints
Candle Lid
Candle Snuffer
Wick Trimmer
Scent Strips
Discovery Sets
2ml Vial packaging
Draw string pouches
Pencils
Refillable notebook - AME example.
Gifting
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Ecom box
PR box
Stationary for gifting PR
Scherzo Press Kit For Core Brand - box / booklet /
Intro to the brand gift box - tells a story for the brand. Something to put the note and tissue in. What experience do they get?
Muse Collective
Put people on retainers. Mint Velvet??? What was the brand that did this. Use these people to create the books.
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What do editorial blogs look like?
What do editorial newsletters look like?
What does everyday inspirations look like and how does this feed across all channels?
M.H Customer
Where do they shop?
- Anthropologie
- Glassette
- Maison Assouline
Hobbies
- Arts
- Photography
- Interior Design
- Music
- Graphic Design
- Travel
Values
- Sustainability
- Craft
- Design
- Quality
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Sale
Black Friday - Private Sale. Only those signed up to our newsletters will gain access to our sale. eCRM drive.
Partnerships
- Elle Decor
- Maison Assouline
- Central Saint Martins
- National Arts Council
- Suitcase Magazine
- London Galleries
- Design Week
- LFW
- Lick / Coat
Editorial Messaging
- Beauty in the everyday
- Books
- Poetry
- Music
- Fashion
- Interior Design
- Sustainability
- Nature
- Up and coming creatives
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