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Qualitative Analysis - Coggle Diagram

- - - - A creative and investigative mindset is needed for qualitative analysis, based on an ethically enlightened and participant-in-context attitude, and a set of analytic strategies.
- - - - Open coding is a process aimed at identifying concepts or key ideas that are hidden within textual data, which are potentially related to the phenomenon of interest.
        
        Each concept is linked to specific portions of the text (coding unit) for later validation.
        
        This coding technique is called "open" because the researcher is open to and actively seeking new concepts relevant to the phenomenon of interest.
        
        Next, similar concepts are grouped into higher order categories.
        
        Categorization can be done is phases, by combining concepts into subcategories, and then subcategories into higher order categories.
        
        The dimension represents a value of a characteristic along a continuum.
        
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- - - - This process is called unitizing.
        
        Third, the researcher constructs and applies one or more concepts to each unitized text segment in a process called coding.
        
        Finally, the coded data is: analyzed, often both quantitatively and qualitatively, to determine which themes occur most frequently, in what contexts, and how they are related to each other.
        
        A simple type of content analysis is sentiment analysis is sentiment analysis a technique used to capture people's opinion or attitude toward an object, person, or phenomenon.
        
        This analysis will help identify whether the sample as a whole
        is positively or negatively disposed or neutral towards that candidate.
        
        This model consists of five levels or phases in interpreting text: (1) convert recorded tapes into raw text data or transcripts for content analysis, (2) convert raw data into condensed protocols, (3) convert condensed protocols into a preliminary category system, (4) use the preliminary category system to generate coded protocols, and (5) analyze coded protocols to generate interpretations about the phenomenon of interest.
        
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- - - - In the 20th century, Heidegger suggested that a more direct, non-mediated, and authentic way of understanding social reality is to experience it, rather than simply observe it, and proposed philosophical hermeneutics, where the focus shifted from interpretation to existential understanding.