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The Harm of Complicated Algorithms and Analytics on Instagram Marketing -…
The Harm of Complicated Algorithms and Analytics on Instagram Marketing
What is the problem?
Algorithms change consistently and are complicated
Not understanding them could lead to struggling to have any success
Missing even one step could be detrimental
It is difficult to take a break, without harming your success
There are site out there to make it easier to keep up, but they cost money, or are just as complicated to use
Instagram provides a lot of analytics whether it is per post or full account, many people have trouble understanding them
Even if they do understand what it is trying to say, they are unsure of what to do with the information
Is there a way to make it less confusing? Or more user friendly?
Is the algorithm difficult to use to make it difficult to go viral?
Instagram is not designed for businesses as a priority or for ads as a priority
Key Research Question
HOW CAN I MAKE INSTAGRAM ALGORITHMS LESS COMPLICATED AND MORE USER FRIENDLY?
What is at stake?
Solving the issue could be costly (books, creating an in app explaination, people hiring someone who understands it, changing the app), all could be very costly.
Is there a way to make the solution free? Is there already something in place that I could utilise to make it a cheaper solution?
If the solution is accessible to everyone does it take away from what is desirable about the app?
Will making algorithms less comlicated mean more people are able to use it, but thus making users feel bombarded by ads?
Is it complicated for a reason?
If the algorithms and analytics were easier to follow business could save money doing less out of home ads and focus more on digital marketing
Businesses could access people all around the world with one ads rather than needing a lot
Could this ruin the world of advertising and take away a lot of jobs or is this where the industry is headed?
Making the algorithms less complicated could make instagram users feel bombarded with information, but give businesses more success with getting ads out
Analytics being less complicated could allow for businesses to better utilise their own data to know if their ads are successful or not, or if they could do something better
With more research we could better understand perhaps why algorithms have been made to be so complicated
More research into what is the ideal amount of ads for a consumer could help to find the sweet spot, so that the ads are easier to distribute but we also aren't pushing our consumer away
Key Aims and Objectives
Find a way to make algorthiums and analytics easier to understand
Is there a way to do it for free or cheap
Find out the key mistakes that people are making and find their solution
Explain why a better understanding of the algorithms would benefit the industry
Explain how resolving this issue could affect the usage of the app, due to the increase in ads
Explain the benefits for general users, or influencers