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STATION F PROGRAM LAUCH YOUR IDEA - Coggle Diagram

- - - - Top-down approach : a strategy that consists in penetrating the market through the top buyer, and deploy the product adoption all the way down.
      - Bottom-up approach: a strategy that consists in penetrating the market through the bottom user, making your way to the top buyer thanks to user adoption of your product.
      - ICP (Ideal Customer Profile): commonly referred to as an ideal buyer profile, defines the perfect customer for what your organisation solves for. This is a fictitious company or user that has all of the qualities that would make them the best fit for the solutions you provide.