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Considerations
development requirements
packaging design
branding
after-care service/support
New product development
Failure of new product reasons
Incorrect positioning
disregarding market research
Poor promo
bad pricing
bad launch timing
aggressive competition
overestimation of market size
high development costs
poor product design
New product process
Phase 1 : Opportunities id & selection
Phase 2: Concept gen
Phase 3: Concept/project evaluation
Phase 4: Development
Phase 5: Launch
Extended steps for development
1 New product planning
2 Idea generation
3 Idea screening
4 Concept testing
5 Market/business analysis
6 Product development
7 Test marketing
1 more item...
Types of products
Speciality
Convenience
Shopping
unsought
Product benefits
core
Core benefit of service
augmented
warranty
installation
after-sale service
delivery and credit
actual
packaging
features
styling
quality
brand name
MARKETING MIX
