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TO WHAT EXTENT IS THE VOICE AN INTERSECTIONAL MEDIA PRODUCT. - Coggle…
TO WHAT EXTENT IS THE VOICE AN INTERSECTIONAL MEDIA PRODUCT.
SOCAIL AND CULTURAL CONTEXT
Before the launch of the voice the black press had only addressed a generation of immigrants and had conveyed stories and news from their countries of origin such as the West Indian Gazette.
The previous summer before the voice launched Brixton had rioted, and black enterprises of all kinds were now being encouraged in the hope of preventing a repetition
London's councils were keen to advertise for black staff, and even keener to do so in a black newspaper. McCalla (founder of the voice) also had a business partner, Alex Pascall, with BBC connections. Soon the BBC were advertising too.
website conventions
KEY TERM
Architecture
Banner
Card-based design
Citizen journalism
Dynamic content
Hero image
Hyperlinks
Hypertextuality
Participatory media
Plugins
Skin
Scyscraper
Virtual communities
BELL HOOKS MAIN IDEAS ABOUT INTERSECTIONALITY
Is a intersectional feminist, her ideas of discrimination stem from the lack of power black women embody
"intersectionality allows us to focus on what is most important at a given point in time"
HER KEY IDEAS:
White feminism covertly / overtly racist (by omission of black women)
Absence of black females from mainstream media (other than 'tokenistic')
Negative black female stereotypes (tropes of the exotic, domestic service, comedic)
Cultural imperialism – western media dominates the depiction of minorities
INTERSECTIONAL MEDIA
Bell hooks points to the problematic representations in media products. It highlights the "interconnectedness" of inequality. There are different 'levels' of inequality
Race
Disability
Nationality
Gender
Sexual orientation
MOVEMENTS
1960s feminist movement = white women
1960s black civil rights movement = black men
NEWS VALUES
Time span: The event should best fit the time schedule of the news medium, for example a newspaper may be published daily so stories that are over quickly can still be published
Intensity or threshold value: The story may have a greater magnitude than usual or there may be a sudden increase in the normal level of events
Clarity or lack of ambiguity: A story with clear facts that does not cause confusion would be more likely to be published
Cultural proximity or relevance: The closer the event in terms of geography or cultural values, the better
Unexpectedness: Being unusual or unpredictable will add to a story's value
Continuity: Once a story is running there will be some momentum to carry it further and keep revisiting the story
Composition: New stores should normally fit the overall balance of the medium
Socio-cultural: The norms and values of society (and the gatekeepers) at the particular news institution are likely to be reflected in the stories chosen.
GILROY (colonialism)
Double consciousness:
A black person living within a predominantly white culture and having an aspect of identity rooted somewhere else. And, the experience of living in a white culture that constantly represents black people from a white often racist perspective and look at the self through other eyes.
Diaspora
The scattering/spread of people from different groups/communities e.g. black people in America/UK
Race baiting
Claiming to address racial issues but not following through
colonialism was the process by which armies would occupy a country through violence, fear and force.