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Misha Sales and Marketing Plan Oct 2023, Personal, Todo:, Content - Coggle…
Misha Sales and Marketing Plan Oct 2023
Increase reach and visibility
Workshops/events
Content
Media Appearances
colllab with Sasha reach his audience
Get more near term calls with buyers
Call referrers
Review Alan CEYK list
Call warm/dropped leads
Email Alumni
Brainstorm more people to call
Get better at doing calls (at closing)
Look at other resources
Practice lists of things to brag about
Ask squirrel for coaching
Think about how/whether to offer value
asdad
Be more myself
Keep trying new things, and reflecging in EOD notes
Manage emotions
Look for fun in the work, but also
eat fhe frog
Make list of past sucesses and reasons to expect future success
Not an emergency: Continue to work short hours, have leisure, fun outside of work - also be open to wokring a
bit
harder
How to maintain enthusiasm - better to be optimisic than not
staying on-track financially
Keep working with Joanne
Work with Sam and accountant for better bookkeeping
Look at my personal budget
Look at Biz budget
New ideas
Do a brainstorm session with who? (Sam,JTF. Anyone else? Input from Squirrel before, after)
(Make an agenda for that)
Collect all the existing ideas we have
Prioritize and act
Have space for work-related
play
more free work is a new idea
Other revenue streams / products
Brainstorm more
Workshops for places lke DukeCE, StanfordD
Coaching services to consultants (more to do?)
say yes to more kinds of work?
partnerships
Figure out how I work on this in the coming weeks
Where does Squirrel fit in
Look at plans from within Alan Weiss books
what's realistic for me to emulate, given where I am at
Mtual Learning
Where does JTF Fit in
Do I look at other models apart from Alan Weiss
Prosperous Coach
Trusted Advisor
Look at others
Make a project plan for coming weeks
Brand/offer/value
How to bring more of my uniqueness to this
Look at more stuff in SF
Do more work I'd be thrilled to do, even for free
integrate Mutual learning etc
play?
Clarify Value prop to client
What can I confidently deliver?
Answer to "I don't know how to refer you"
Increase credibility with clients i want
Work more on web site, linkedin
keep doing more work
Keep adding testimonials
Get some training/learning in the actual work
get more experience (Free work, partnerships)
Evaluate what is and isn't working
What do I take from AW/DS, what what do I do my own way
How do we evaluate the success of our work?
Make the work more fun/interesting/rewarding/meaningful
define ideal client and relationship
Play
Look at values
15 commitments: ZONE OF GENIUS
SF TRIP IN MARCH
Bringing more stuff into the circle of "what is work"
eg: dinner with strangers. TINTS, philopshy cafes
work I can't stop myself from doing
Better mechanisms for priority/strategy
Better understand what clients need
What is on people's mind?
What is in the budget?
What do they need?
Personal
Dating
Other cities: NYC/SF
Friends
Billy
Health and fitness
Hobbies and leisure
mental health and well-being
My parents
Todo:
Sam add items to this list from notes
Content