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SOCIAL EXCHANGE THEORY
A concept based on the idea of social behavior…
SOCIAL EXCHANGE THEORY
A concept based on the idea of social behavior that results from the exchange process.
(Cost & Benefit)
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CLOSING
The theory emphasizes the needs for people to assess the benefits and risks of their relationship and ultimately calculate
the value of the relationship.
INTEGRATION
Communication context
- intrapersonal & interpersonal
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