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Zara Case Study - Coggle Diagram
Zara Case Study
Key Issues
The need to balance IT modernization with the stable and efficient functioning of the existing system
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Zara does not have a clear vision about analyzing the data that is used for determining if the upgrade will improve business in the future
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Relevant Facts
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The company minimizes advertising costs and focuses on store location, layout, and changing product offerings.
Zara's fast fashion model relies on quick response to customer demand, with frequent introduction of new designs.
Solutions
Develop a phased approach to IT modernization that minimizes disruption to the existing efficient system.
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Ensure close collaboration between IT and business teams to align IT initiatives with the company's core objectives.
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