Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Marketing Mix - pricing - represents absolute decision - if viable -…
The Marketing Mix - pricing - represents absolute decision - if viable - communication tool - manipulated
types of pricing
cost based pricing
work out costs and set price levels according to the ability to cover the costs - breakeven analysis
-
direct cost pricing - only taking account of variable costs - fixed costs at other times - reduce price when demand is low - to receive some revenue - second market marketing
cost plus - what product costs + % for profit - popular because it seems fair - but does not take into account demand + competitor pricing
-
-
-
-
-
-
-