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New Engagement - CRO <> Digital Process :recycle:, After all teams…
New Engagement - CRO <> Digital Process
:recycle:
Start of a New Full Engagement
SEO / Content Audit
CRO Blueprint
Review All Analytical Data and GTM Strategy
CRO Timeline
Final Blueprint Document
Share with CMO and the team for buy-in and next steps
Review All Audits, Quick Wins & Test Ideas
Cross Reference Wins and Tests with actual data / relevant metrics
Prioritize Quick Wins and Tests that will be implemented
Design / Creative Audit
Paid / Social Audit
CRO Setup Stage
Setup Stage
Get access to all tools
Create and setup CRO tools (VWO, Clarity, GA4, etc)
Get any tracking code implemented (through webdev)
Analysis Stage
Review All Analytical Data (GA4, Hubspot, Clarity, etc)
Review Client Documents and GTM Strategy Deck
Analyse Competitors Landscape (Website & Overall business model)
Test and Quick Wins Stage
Create a timeline of cross-teams CRO initiatives
Metrics that will be followed
Reporting on tests (internally / externally)
Train the team to be able to implement tests using VWO
Oversight of Tests & Implementations
Team support and consultation throughout the engagement
Oversight on Quick Wins or Test Wins Implementation
Establishing CRO Function (Other relevant tasks)
Development and continuous update of CRO Governance
CRO <> Teams - Process Creation, Validation & Refining
CRO Standards & Best Practices
Quality Assurance for Tests, Implementations & Other Deliverables
Biweekly Office Hours for Team Reviews
Lite Engagement Quick Wins
CRO Tools & Vendor Management
CRO Training / Knowledge Sharing (Async & Sync)
Case Studies
Voice of Customer - Collecting new VOC (Surveys, UserTesting.com, Sales, Customer Support)
Quality Assurance Stage
QA Tests and Implementations
QA Website Redesign (UX/UI)
QA Design Elements / Modules
QA Paid / Social efforts
QA Creative / Content / Copy
After all teams have finished their Audits
Usually in the first two weeks
Usually takes 1~2 weeks