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[PR]Ch1 – Today: Welcome to the platform revolution, [PR]Ch1 – Today:…
[PR]Ch1 – Today: Welcome to the platform revolution
[PR]Ch1 – Today: Welcome to the platform revolution
Revolutional Changes
How platforms defeat pipelines
:question:
Leverage ...'s strength
ppl with idle resources :arrow_right:Suppliers
The platform only provides a space to match supply and demand.
Sell products without owning them
:!!:
:star:No inventory cost
goods
customer
:silhouettes:
Collect (product quality) data to
create pipeline
ex：Products that receive great reviews will be recommended to more users by the platform.
External Resources
:Unlock:Unlock new sources of
value creation and supply
Efficient elimination of gatekeepers
Giving more freedom to choose products and services that people wanted
From pipeline to platform
Platforms invert the firm
:star:
Ecosystem Governance
> Product Optimization
ex：Finance departments are shifting their focus from shareholder value and the discounted cash flow of assets owned by the company to stakeholder value and the role of interactions outside the company.
:star:
Persuasion of outside partners
> control of internal employees
:star:
Key terms used to define systems of message delivery have shifted
：
push :arrow_right: pull
outbound :arrow_right: inbound
broadcast :arrow_right:segmentation:arrow_right: virality and social influence
:star:
Information Technology Systems
backoffice enterprise resource planning (ERP):arrow_right: front-office consumerrelationship management (CRM) systems
Examples of platforms
Link Title
The platform is an inevitable trend. :fire:
Power of Platform
A revolution that a new business model use technology
Creating more value :moneybag:
Transforming people's lives :silhouettes:
Joe Fairless's real estate investing.
A transformative business structre.
Producers
Pipeline
Customer :silhouette:
manufacturing/ car delivery/ sales &marketing
Create offerings and deliver them to the market
Customers
:silhouettes:
Ex: Apple's IOS
Receive offerings
Platform operater
Exchange of information, service, or goods
:arrow_right_hook:
Data to improve current offerings
:leftwards_arrow_with_hook:
Data to inform future offerings
:red_flag:Arbitrage