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Smart Sleep Light - Coggle Diagram
Smart Sleep Light
WHO?
People who have trouble waking up in the morning
People who have trouble fallin asleep
People who prioritize health and wellnes
People who value technology and innovation
Factor can do
Advanced feature
design
Affordability
Factor can't do
Limited customization
Limited space
Cost
Not a medical treatment
May not work for everyone
Marketing strategy
Social media advertising
Email Marketing
Influencer Marketing
Content Marketing
In-store display
Advantage
Sunset simulation
Sunrise simulation
Customizable setting
Reading lamp
Replace traditional alarm clock
Problem
Morning stress
Wake up late
Poor sleep quality
Can't costomization
Segmentation
Lifestyle
Sleep behavior
Age
Technology interested
Value propotions
Improved sleep quality
Connected feature
Personalized sleep and wake experience
Disadvantage
Expensive price
Lack of extra feature
How to use
Using apps and connect with device