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(Business Plan)
Jenny - Learn English, Go Global
Education Business…
(Business Plan)
Jenny - Learn English, Go Global
Education Business Expert
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What I can learn via doing this for free for the first time?
- Learn about audience
- make attactive videos
- how to deliver messages in the persuasive, catching, simple, entertaining way
- Pedagogy
- Improve English
- Write Books about learn English -> sell later
- My own project
- Edit video
What products can sell? (Revenue)
- Sponsor: app (Cambly, PREP, ELSA, Mochimochi); books
- English courses: Communication, IELTS
- Course 1. Soft skills: presentation skills, story telling, communication, networking 2. Knowledge
- Books: English, soft skils, mental heakth:
- How to learn E for beginner
- how to learn IELTS for beginner
AIM 2023:
- Soạn vocab Book theo chủ đề
- Soạn sách mindset học
- Soạn sách ideas, soạn khóa học
=> aii cần thì ngta mua
- Tránh chê sp của ng khác
Course:
- Basic: Cheap, for everybody
- Advance: Expensive, not for everybody
Who is our targeted audience (Research, not from me):
- Age group: 18 - 26 (+>34)
- Mindset: Want to become better, think deeply
- Go to university, college
- Desire: Notice, have money, have job, respect
- Introvert -> want to success, rich, extrovert, speak fluently, confident, have romantic relationship
What social channel should focus?
Wrong Strategy
- Fun about couple but not help for targeted audience
- how to cook
- lifestyle
- Depend heavily on youtube ads
- Free content: easy English, mindset, for fun, light
- Premium content (membership): every single step, full of text, stress, heavy
- Couse/coach: deeper, assist
Competitors:
- Nguyen Huyen
- Khanh Vy
- Vung
- Yobae
- The present writer
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Subtopic -> Viral -> 100K - 1M/video -> earn YT ads, personal connect with the right audience
- How to have a happy relationship
- Vlog
- Family
- Mental Health
- Travel
- Mindset debate about hot topics -> educate, experience
- Education
Viral -> earn youtube rev -> phase 1
- 90% time to make video viral => chủ yếu là video vỉal. Họa hoằn có 1 2 video dạy còn lại là bán khóa học hết. Vì kô ai rảnh xem khóa học hết chơn á. Các bạn bỏ tiền là các bạn nghiêm túc và số người mua sẽ giảm còn số lượng ng xem tchir thíhc xem cái gì dễ thôi. Nên bạn nào ngheiem túc học thì vào đây mua khóa học ha. ở đây rẻ lắm. hỗ trợ tận tình 1-1. Nhất quyết phải làm khóa học. Thứ 1 là cho e mk học thứ 2 là bán. hãy tự tạo ra sp và bán sp của mình. giống như tạo ra món đồ ănn và ăn vậy đó. Ra nhieeuf taapj ddeer giusp casc ban k can phai tu do tu nua
- 10% time to make high quality educated video
Main Topics => right audience => ready to buy => earn money from this => become an expert in their mind:
- IELTS
- English
- Self-discipline
- Self motivated
- Self help
- Self development
- Choose career
- Plan videos as a book or the course English -> series. Plan in advance
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Strategy
- phase 1 (earn ads rev on youtube) => viral but in education scene.
- phase 2: (focus) use youtube and various social channels to advertise for my business -> organic
My real life
Earn enough income to maintain YT, have experience and job not depend on YT
MRK:
- Offline: Yardi, Vertiv
- Online: America
Channel depending totally on YT rev:
- Fun, entertaining
- English or no language
- Big volumes, last long
=> Skils: Story telling, editing video, affiliate. No more
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