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SOCIAL INFLUENCE AO1 - Coggle Diagram
SOCIAL INFLUENCE AO1
Conformity
Asch
Baseline procedure
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1 naive participants, rest confederates
shown lines X (standard line), A, B + C
one line same as X, rest clearly different
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Types
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Identification
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publicly agree, privately disagree
Compliance
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view of group isn't important, doesn't matter if you agree or disagree
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Zimbardo
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prisoners became subdued after rebellion, becoming depressed + anxious
guards identified more + more with role, becoming increasingly brutal + aggressive, enjoying the power
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participants took on roles well, behaving in a manner associated with role
Obedience
Milgram
recruited 40 male American participants, pretending it was memory test
each participant 'randomly' drew for their role - confederate always learner + participant always teacher
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Situational variables
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Location
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participants more obedient as they perceived experimenter shared legitimacy + obedience was expected
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Situational explanations
Agentic State
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when order issued that goes against our conscience we experience moral strain as we have 2 contradictory urges
when feeling moral strain we often do things to make us feel better, enabling us to stay in agentic state
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Legitimacy of Authority
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once legitimacy of authority accepted we're likely to allow authority figure to define meaning of situations
problems when legitimate authority becomes destructive as leaders can use powers for destructive purposes
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Minority Influence
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Internalisation
for someone from majority to adopt view of minority, they have to change their opinion on a deep level + truly believe
Consistency
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people see minority not backing down so pay attention and think maybe there's something in their belief
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Flexibility
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minority should accept reasonable counter arguments + adapt accordingly to show willingness to compromise
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Social Change
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Social Cryptomnesia
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social change clearly come about so world is different but there's no memory of events leading to change
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from Obedience
in Milgram's disobedient peer condition where confederate teacher refuses to give shocks to learner the rate off obedience fell significantly
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