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Assassins creed - Liberation, Industry & Marketing, Technology, Game,…
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Industry & Marketing
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- Ubisoft - publisher of the game - 2012
- Large , powerful global company
- Made lots of other successful games - lots of staff , resources and money
- Ubisoft being a global company helps massively with distribution
- Competitive
- Lots of money to spend on marketing
- Used lots of gameplay footage to promote the game
- Gameplay footage is essential in gameplay marketing (people want to see what the game will look like)
- Filmic scenes in the trailer - made it feel more epic - appeals to audiences
- Made a variety of posters - lots of intertextual references to the other assassins creed games (similar poses / styles)
- Pre-sold fans of Assassin's creed would recognise this - draws them into playing the game
- Gaming conventions were also a big part of marketing (comic-con)
- You can meet up with other fans, dress up etc - Assassin's creed 3 parkour course - fans could take part as if they were a real assassin - engages superfans and also videoed to be put on YouTube
- Using social media in a big way to attract global audiences
- Included things like gameplay, tips, how to play the game etc
- Ubisoft also released a range of videos on youtube
- The regulatory board for video games is the VSC - video standards council
- Used the PEGI rating system and gave the game an 18 as there is violence, weapons etc
Technology
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- Released on PS Vita made by Sony (handheld console (new at the time)).
- Ubisoft partnered with them which meant 2 products working alongside each other will increase demand
- Being part of the PS Vita would’ve been a good way to attract those gamers who wanted to be a part of the new technology and be the first people to try the new game
- Handheld console became increasingly popular over the years - a big industry
- From gameboy to NintendoDS, NintendoSwitch and now mobile phone gaming
Game
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- Unusual because the game had a female playable character - Aveline - mixed race
- Ethnic minority women are often underrepresented or represented in hugely stereotypical ways (e.g - sexualised / objectified)
- Aveline is strong and powerful - does a lot of killing
- Unique selling point - particularly to female gamers
Audience
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- Part of a big franchise
- Popular
- Typically male audience (18 - 30)
The story is set in late 18th-century French Louisiana, from 1765 to 1777, and focuses on the life of French Assassin Aveline. The series' first female protagonist, as she fights the Templars' attempts to gain control of New Orleans following the end of the French and Indian War.