A study by Harris Poll found that nearly three-quarters, 70%, of employees were engaged with their company through the important and valuable information that was clearly communicated to them. The effective internal communication strategy can be useful in trying to prevent rumours from being spread, but also in increasing trust among employees and encouraging and improving engagement. In addition, it can give employees a sense of security within the company culture and will also feel more at ease when there is a concern or incident to be reported, or even to ask questions (Kurter, 2020)