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The marketing mix - promotion - marketing communications - the ways…
The marketing mix - promotion - marketing communications - the ways organsiations talk to target consumers
The Promotional mix
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personal selling
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expensive , dependant on salesperson skills
direct marketing
targeted, personalised unseen by compititon - measure response
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digital marketing
global reach, personalised targeted and interactive
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sales promotion
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potential damage to brand perception, short term effects
sponsorship
high visibility, positive association
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public relations
high credibility , reach and relevence
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