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Experimental Research - Coggle Diagram
Experimental Research
Experimental Research, often considered to be "gold standard" in research designs, is one of the most rigorous of all research designs.
In this design, one or more independent variables are maniplated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results on outcomes (dependent variables) are observed.
The unique strength of experimental research is its internal validity (causality) due to its ability to link cause and effect through treatment manipulation, while controlling for the spurious effect of extraneous variable.
Experimental research is best suited for explanatory research (rather than for descriptive or exploratory research), where the goal of the study is to examine cause-effect relationships.
Laboratory experiments, conducted in laboratory (artificial) settings, tend to be high in internal validity, but this comes at the cost of low external validity (generalizability), because the artificial (laboratory) setting in which the study is conducted may not reflect the real world.
Field experiments, conducted in field
settings such as in a real organization, and high in both internal and external validity.
Experimental research can be grouped into two broad categories: true experimental designs and quasi-experimental designs.
Both designs require treatment manipulation, but
while true experiments also require random assignment, quasi-experiments do not.
In experimental research, some subjects are administered one or more experimental stimulus called a treatment (the treatment group) while other subjects are not given such a stimulus (the control group).
The treatment may be considered successful if subjects in the treatment group rate more favorably on outcome variables than control group subjects.
Treatments are the unique feature of experimental research that sets this design apart from all other research methods. Treatment manipulation helps control for the "cause" in cause-effect relationships. Naturally, the validity of experimental research depends on how well the treatment was manipulated.
Any measurements conducted before the treatment is administered are called pretest measures, while those conducted after the treatment are posttest measures.
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The two basic two-group designs are the pretest-posttest control group design and the posttest-only control group design, while variations may include covariance designs.
These designs are often depicted using a standardized design notation, where R represents random assignment of subjects to groups, X represents the treatment administered to the treatment group, and O represents pretest or posttest observations of the dependent variable (with different subscripts to distinguish between pretest and posttest observations of treatment and control groups).
Pretest-posttest control group design. In this design, subjects are randomly assigned to treatment and control groups, subjected to an initial (pretest) measurement of the dependent variables of interest, the treatment group is administered a treatment (representing the independent variable of interest), and the dependent variables measured again (posttest).
Posttest-only control group design. This design is a simpler version of the pretest-posttest design where pretest measurements are omitted.
Sometimes, measures of dependent variables may be influenced by extraneous variables called covariates. Covariates are those variables that are not of central interest to an experimental study but should nevertheless be controlled in an experimental design in order to eliminate their potential effect on the dependent variable and therefore allow for a more accurate detection of the effects of the independent variables of interest.
In a factorial design, a main effect is said to exist if the dependent variable shows a significant difference between multiple levels of one factor, at all levels of other factors.
An interaction effect exists when the
effect of differences in one factor depends upon the level of a second factor.
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