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Welcome to the platform revolution, G2 (IBS3 Cathy, DFLL 4 Evelyn, SDEI M2…
Welcome to the platform revolution
Revolution and Change
Data-based tools
Create community feedback loops
Kindle
Produce e-readers
Determine which books will be widely read and which will not
Youtube
The reputation of service providers
Airbnb
The quality of content
Successful example
Wikipedia
Effective interaction with the market
Have a great way to maintain the relationship with customer
Traditional firms rely on editors, managers, supervisors
Traditional businesses -Pipeline system
Single-track shape
Linear value chain
Producers & customers side
Manufacture P for sale
or
Build system to deliver S
Inefficient gatekeepers
Just-in-time inventory
EX
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Design P/S
Customers purchase P/S
Invert
Internal activities
⬅️
External activities
Communication
Marketing
From push to pull
Information technology systems
Enterprise resource planning (ERP)
⬅️
Consumer relationship management (CRM)
Finance
Shareholder value and discounted cash flows of assets
⬅️
Stakeholder value and the role of interactions outside the firm
Operations management
Supply chain systems
⬅️
External assets
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New organizational -
Platform system
Variable set
Producers
May play both roles
Customers
Platform
Value
Cocreated
Changed
Exchanged
Consumed
In variety ways & places
Different
Operations
Users
Values
Eliminate gatekeepers
Spare capacity 閒置產能
Many items sit idle most of the time
Sharing economy
EX: RelayRides
Lower transaction costs
Default insurance contracts
Reputation systems
EX :Automobiles, Boats, ect.
Not-even-mine inventory
EX
Youtube
Airbnb
Sharing economy :moneybag:
Platform
Shift focus to
external activities
External resources
Consumers
Diversity
Customers
Value
Users
External producers :handbag:
Platform
Value-creating interaction :left_right_arrow:
Match :handshake:
Consumers :silhouette:
Pipeline
Step-by-step
arrangement for value
Gatekeepers
Costly & Inefficient :red_cross:
Replaced by platform
Freedom for consumers to select products :<3:
New resource of value & supply :unlock:
Data-based tools :desktop_computer:
Community feedback loops
Respond
Platform is driving transformations in almost every corner
Such as education, media，health care, energy, and government
The remarkable diversity of platform
Xbox and TripAdvisor
Instagram and John Deere
Whatever the goods being exchanged
Create matches and facilitate interactions
Rise of Platform
Influence Traditional business management
Affects every business leader
Essential attribute for business leadership
How the growing impact of platforms is likely to affect you
Starting your own platform
G2
IBS3 Cathy
DFLL 4 Evelyn
SDEI M2 Antony
IBSM2 Brianna
