Class 6
Strategy and Organization
Strategy
Vision
Mission
strategy
Objectives
Strategy vs. tactics?
Global Aspects
Enterprise valuation
Profit growth
profitability
Reduce costs
Add value and raise prices
Sell more existing markets
Enter new markets
Variation across countries
Value
Price
Cost
Global
Transnational
International
Localization
Love of variety / EOS
Economies of scale
How to organize business
Functional
International Division
Worldwide area
Worldwide product division
Matrix
Strategy and architecture
Market entry