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Marketing Environment - Coggle Diagram
Marketing Environment
Macro
PESTLE
Political
Environmental
Social
Technological
Legal
Ethical
Micro
Customers
Consumer markets
Business markets
Reseller markets
Government markets
International markets
Marketing intermediaries
Suppliers
Publics
Groups that can affect success
Financial organisations
Media
Government organisation
Consumer groups / activists
Local communities
General public
Competitors
Direct
Substitutes
New entrants
Competitive advantage
Cost leadership
being the lowest-cost provider through economies of scale and sizeable market share
Differentiation
distinguishing an offering from competitors in some way that is important to customers
Focus
Niche market
Strategic objectives and strategic focus
Ansoff growth matrix
Market penetration
Market development
Product development
Diversification